Social Content Strategy
Audits, Playbooks, and Frameworks
Audits, Playbooks, and Frameworks
Sometimes the work is stepping back before moving forward. I help brands make sense of what they’re putting out into the world, what’s working, and what’s not. From there, I build practical playbooks around content formats, tone of voice, platform roles, and creative direction. Strategy should be useful. My goal is always clarity, not complexity.
Content Creation
Photography and Video
I create social-first content that feels natural in feed and works across platforms. That includes short-form video, Reels, TikTok, product photography, and lifestyle imagery. I’m comfortable working lo-fi and creator-led, or stepping into more polished production when the moment calls for it. I care about how content lands, not just how it looks. Everything is built with platform behavior, discovery, and performance in mind.
Photography and Video
I create social-first content that feels natural in feed and works across platforms. That includes short-form video, Reels, TikTok, product photography, and lifestyle imagery. I’m comfortable working lo-fi and creator-led, or stepping into more polished production when the moment calls for it. I care about how content lands, not just how it looks. Everything is built with platform behavior, discovery, and performance in mind.
Creator Management
UGC and Sponsored Campaigns
I run creator programs end-to-end, with a strong eye for both people and process. That means sourcing creators who feel credible on camera, writing clear briefs, managing timelines and contracts, reviewing submissions, and shaping content so it performs across organic and paid. I treat UGC as modular creative. It should feel human, be easy to test, and scale without losing its soul.
UGC and Sponsored Campaigns
I run creator programs end-to-end, with a strong eye for both people and process. That means sourcing creators who feel credible on camera, writing clear briefs, managing timelines and contracts, reviewing submissions, and shaping content so it performs across organic and paid. I treat UGC as modular creative. It should feel human, be easy to test, and scale without losing its soul.
Video produced and owned by @homechefkyle for @janesfoods managed by me at Bob's Your Uncle Agency
Community Management
Platform Management, Scheduling, and Inbox Communications
Platform Management, Scheduling, and Inbox Communications
I look after the day-to-day life of your social channels. This includes scheduling, managing comments and messages, and engaging with your audience in a way that feels thoughtful and on-brand. I’m always paying attention to what’s happening in culture and where it makes sense for a brand to show up. Community management, to me, is about stewardship. It’s how brands build trust over time.
Social Media Management
Full Calendar Ownership
Full Calendar Ownership
I manage social calendars from start to finish. From planning and coordination to publishing and performance check-ins, I make sure content is consistent, intentional, and aligned with bigger brand goals. I’m used to working closely with internal teams, agencies, and creators to keep things moving smoothly. This is for brands that want a clear owner who can run social without hand-holding.
How I Work
Some brands come to me for one piece of the puzzle. Others bring me in to lead across strategy, content, creators, and community.
I’m collaborative, adaptable, and deeply invested in building work that feels good and performs well.
Because every brand’s needs are different, I don’t use one-size-fits-all pricing. Rates are scoped based on a few key factors like goals, timelines, platforms, and level of involvement.
So let's work together! Send me a message here and I’ll ask a few thoughtful questions to understand what you need and put together a rate that makes sense for both of us.