Wozele Music festival is a Jazz/Neo Soul festival concept created for BCIT. It was inspired by the scene in Dumbo where the elephant has a Jazz themed dream sequence. Wozele means "pink elephant" in Creole.
![](https://cdn.myportfolio.com/6ee5728d1d4672c09ef03e29c33399bf/9a614f72-c5fd-4409-ad99-7e1472a50aa0_rw_1920.jpg?h=939db7812d8db3fdefca68d7bcf9eccc)
For the logo, I opted for a type face that was curvy and bold. The "w" extends and curves over the "o" taking on the shape of an elephant's trunk. I opted for a humanist typeface, "Gill Sans" to keep in-line with the brand. To keep up with the spirit of the Dumbo scene, the design was given a vibrant colour palette and pink pastels to add in dream-like elements.
![](https://cdn.myportfolio.com/6ee5728d1d4672c09ef03e29c33399bf/c7d67578-88bb-4a78-a24a-277e0ef8ff0a_rw_1920.jpg?h=7023c5f1f5b1e66d7697a1d53adcafe7)
2 x 5.5" tickets and social media assets
![](https://cdn.myportfolio.com/6ee5728d1d4672c09ef03e29c33399bf/193a91af-9c5c-4953-8f86-a5b62bd52113_rw_1920.jpg?h=9f9645b0e8dd58073452a1023c300114)
40 x 60" poster
![](https://cdn.myportfolio.com/6ee5728d1d4672c09ef03e29c33399bf/6aa14add-e457-4967-90f0-bec10b0e40c1_rw_1920.jpg?h=82da13f8af3e2b23c4e4abefb2932dff)
Tools:
Illustrator, InDesign, Photoshop