Wozele Music festival is a Jazz/Neo Soul festival concept created for BCIT. It was inspired by the scene in Dumbo where the elephant has a Jazz themed dream sequence. Wozele means "pink elephant" in Creole.
For the logo, I opted for a type face that was curvy and bold. The "w" extends and curves over the "o" taking on the shape of an elephant's trunk. I opted for a humanist typeface, "Gill Sans" to keep in-line with the brand. To keep up with the spirit of the Dumbo scene, the design was given a vibrant colour palette and pink pastels to add in dream-like elements.
2 x 5.5" tickets and social media assets
40 x 60" poster
Illustrator, InDesign, Photoshop