CREATIVE Content extending beyond aesthetic and leads with results
Lead the Bud Light account for the innovation brand Bud Light Seltzer alongside the Brand Manager. Developed the TOV, creative strategy, and always on presence for their character, Seltzy. Grew @blseltzy on the IG account to +5000 plus followers with 95% organic content in only 4 months and high follower retention through engaging social-first content, contesting strategies, and successful activations such as the NHL Winnipeg Jets, Sportstnet's Kes' House, Calgary Stampede, & Toronto Pride, Escapade Music Festival.
Achieved 1.2 million impressions in one day from the NHL Winnipeg Jets Activations
Grew the account from 100+ followers to 5000+ in 4 months
Had an engagement rate of 16.02% on IG (the average is 1-3%) and 4.48% on Twitter (the average is 0.09-0.33%)
Garnered 9.14k mentions online in just 4 months