CREATIVE Content extending beyond aesthetic and leads with results
Lead the Bud Light account for the innovation brand Bud Light Seltzer alongside the Brand Manager. Developed the TOV, creative strategy, and always on presence for their character, Seltzy. Grew @blseltzy on the IG account to +5000 plus followers with 95% organic content in only 4 months and high follower retention through engaging social-first content, contesting strategies, and successful activations such as the NHL Winnipeg Jets, Sportstnet's Kes' House, Calgary Stampede, & Toronto Pride, Escapade Music Festival.
Highlights:
Achieved 1.2 million impressions in one day from the NHL Winnipeg Jets Activations
Grew the account from 100+ followers to 5000+ in 4 months
Had an engagement rate of 16.02% on IG (the average is 1-3%) and 4.48% on Twitter (the average is 0.09-0.33%)
Garnered 9.14k mentions online in just 4 months
Saw the opportunity when @dudewithsign posted this to comment right away and leverage the screenshot on our owned channels. No media behind this post and all metrics are organic.
KPIS: 1988 Likes, 50 Comments, 365 Shares, 47 Saves, 41,096 Impressions, 283 Profile Visits
Had the opportunity to use a boat offsite so created this Reel on IG to target engagement. Storyboarded, captured and edited by myself.
KPIS: 123 Likes, 21 Comments, 200 Shares, 86 Saves, 4,906 Plays (This was during 400+ Followers)
Created evergreen content to build engagement. Storyboarded, captured, and edited by myself.
KPIS: 229 Likes, 18 Comments, 146 Shares, 29 Saves, 5,469 Impressions
Hopped on the "Oh No" trend. Storyboarded, captured, and edited by myself.
KPIS: 1988 Likes, 50 Comments, 365 Shares, 47 Saves, 41,096 Impressions, 283 Profile Visits
Leveraged the NHL Fanbase to garner high performing content on both IG and Twitter. This post received a reply from Ehlers on the Winnipeg Jets that increased our impressions.
IG KPIS: 296 Likes, 5 Comments, 71 Shares, 32 Saves, 5,883 Impressions
TW KPIS: 271 Likes, 3 Comments, 22 Reshares and a response from Ehlers garnering 400+ engagements
Leveraged TikTok trends to build engagement on Reels. Edited by myself.
KPIS: 296 Likes, 5 Comments, 71 Shares, 32 Saves, 5,883 Impressions
Leveraged TikTok transition trends for our Toronto Pride content. Edited by myself.
KPIS: 114 Likes, 7 Comments, 14 Shares, 13 Saves, 2,993 Impressions
Leveraged TikTok transition trends for our Calgary Stampede activation. Storyboarded, captured, and edited by myself.
KPIS: 248 Likes, 9 Comments, 50 Shares, 27 Saves, 7,454 Impressions
Leveraged Twitter comments during the NHL Jets Activation to build engagement on Instagram.
KPIS: 275 Likes, 6 Comments, 174 Shares, 15 Saves, 4,495 Impressions
Leveraged DONDA trend to create timely content.
KPIS: 244 Likes, 14 Comments, 83 Shares, 30 Saves, 35,660 Impressions
Leveraged TikTok trends. Edited by myself.
KPIS: 182 Likes, 18 Comments, 19 Shares, 10 Saves, 5,026 Impressions
Leveraged key moment during the NHL activation created a buzz for Seltzy garnering media hits and over 1 million impressions.
KPIS: 279 Likes, 9 Comments, 100 Shares, 36 Saves, 4,269 Impressions
Leveraged social trend to create brand voice.
KPIS: 111 Likes, 7 Comments, 34 Shares, 13 Saves, 2,059 Impressions
Leveraged TikTok trend to create content with our partnership with influencer. Storyboarded, captured, and edited by me.
KPIS: 171 Likes, 15 Comments, 24 Shares, 18 Saves, 7,693 Impressions
Leveraged key funny moment at the Calgary Stampede activation.
MEDIA: $1500
KPIS: 7,618 Likes, 175 Comments, 171 Shares, 125 Saves, 399,820 Impressions
Leveraged TikTok trend to create content. Captured and edited by me.
KPIS: 102 Likes, 8 Comments, 27 Shares, 26 Saves, 5,200 Impressions
Leveraged horoscope trend to build engagement.
KPIS: 176 Likes, 37 Comments, 94 Shares, 10 Saves, 6,945 Impressions
Leveraged TikTok trend to create content during our Budweiser Stage activation. Edited by me.
KPIS: 216 Likes, 16 Comments, 85 Shares, 9 Saves, 3,329 Impressions
Leveraged meme content to build engagement.
MEDIA: $1500
KPIS: 273 Likes, 16 Comments, 157 Shares, 45 Saves, 3,692 Impressions
Leveraged key moment during Escapade activation to build engagement.
MEDIA: $1500
KPIS: 10,511 Likes, 24 Comments, 185 Shares, 76 Saves, 117.711 Impressions
Image provided by the NHL Winnipeg Jets. Copy and creative strategy by myself.
Image provided by the NHL Winnipeg Jets. Copy and creative strategy by myself.
Successful contest creative that garnered over 10,000 of entrants and data capture.