Role: Social Media Lead to Brand Marketing Manager
Responsibilities: Overall content strategy, organic and paid social media calendar, influencer marketing management, creative direction, studio management, photography, manage a team of 5 under both the marketing and creative department as well as external stakeholders such as PR, production and performance.
Photography shot and edited by me for the website.
New packaging design for secondary boxes.
Worked in tandem with the designer to create new branding for all SKU's.
Provided design direction and packaging copy.
Worked in tandem with the designer to create new branding for all SKU's.
Provided design direction and packaging copy.
Viral videos on Regimen Lab's Instagram and TikTok Channel creatively briefed in and produced by me. Filmed by the science team and edited by the designer. These 2 videos are a part of content series developed by myself which are an R&D lipbalm exercise and Recreating Ancient Skincare.
1st video currently at 3 million views, 118k likes, and 1400 comments on TikTok
26.4k views on Instagram
2nd video currently at 20k views on and TikTok and 5k views on TikTok
26.4k views on Instagram
2nd video currently at 20k views on and TikTok and 5k views on TikTok